Published On: Thu, Jul 13th, 2017

Totally innovative tourism concept to be developed in continental Isla Mujeres

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CANCÚN, Q. Roo – The state of Quintana Roo is going to launch a touristic campaign for its newest international destination that is currently under construction in the mainland area of the Isla Mujeres’ municipality, reported “El Economista”.

“So far, different names have been considered for this new brand, such as “Riviera Mujeres”, as it is intended to be related to the brands that already exist in the Mexican Caribbean”, explained Benjamín Jiménez, director of Promotion and Marketing of the Riviera Maya’s Trust.

Jiménez pointed out: “This destination is not only a name, since it is complemented by an interesting commercial strategy that considers several points: from the potential markets where the destination will be marketed, to the identity of the brand and its differentiation with Cancun and the Riviera Maya”.

The hotel infrastructure will not exceed a number of five floors, though, in comparison with Cancun where some structures are up to 20 floors high.

The manager explained: “In around two or three years the new brand will be taking off. So right now we are conducting important market studies in order to determine the correct branding strategy, that will include the most suitable name, image, as well as the selection of potential markets, in which this new destination will be advertised and offered”.

“Currently, Costa Mujeres and Playa Mujeres, two developments that are under construction, were conceived as gated communities, focusing on a high-income market segment. So they will be catalogued as super-luxury hotels, which will feature a high-class residential development, being one of the main attributes of this new brand and it will be the main difference with the rest of the options offered in the Mexican Caribbean”, he explained.

One of its features is the presence of large green areas to preserve the natural environment.

A glimpse of Isla Mujeres, Quintana Roo (Sipse)

Municipal Development Plan

The Isla Mujeres’ Partial Development Plan for the mainland area, indicates that the​ tourism-residential only covers a space of ​​3,689 hectares, 1,814 of them are used as conservation areas and 1,125 hectares are destined for tourism and hotel use, whereas 750 hectares will be used for residential housing.




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