Published On: Wed, Aug 9th, 2017

Mexico ranks fourth on beer production worldwide

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According to Notimex, México ranks fourth in beer production worldwide, just below of countries like Germany, after having produced 105 million hectoliters in 2016, reports Cerveceros de México.

As part of the International Beer Day celebration, which dates back to 1994 when the Germans decided to dedicate a day to this millenary drink, “Constellation Brands” confirmed the Mexico potential as the leader of beer exports along the world, whose current market is focused on US consumers.

Likewise, data from the Secretariat of the Economy (SE) reveal that in 2016 Mexican beer exports reported the highest growth in the last decade, reaching $2.84 billion dollars, that means an increase of 10.7 percent over 2015.

For its part, Cerveceros de México indicated: “A total of sales were aimed to the United States, concentrating 81.3 percent, and three of the Constellation Brands have been the most accepted in the American market.

Corona (Google)

“Likewise, Corona Extra and Modelo Especial confirmed their leadership as the best-selling imported beers in that country, which means that the United States prefers and enjoys beers produced by Mexicans, so that it generates economic impact and social development in the regions where are elaborated”, agreed the producers.

According to industry trends, beer sales will continue to increase, especially with Millennials – people between the ages of 18 and 35 – as one of the most potent segments in their consumption.

In the United States, this group that already exceeds 75 million people is characterized by preferring premium brands and beverages, such as imported beers; while the opportunity for Constellation brands is favored with the descendants of immigrants, especially those from Latin America.

Constellation Brands announced investments for four billion dollars in Mexico that seeks to consolidate the company as the third beer producer and distributor  in the North American market.

The firm has established two breweries in the country: Nava, Coahuila and Ciudad Obregón, Sonora, and began construction a third in Mexicali, Baja California, premises where  iconic Mexican brands such as Corona, Corona Light, Modelo, Negra Modelo, Pacífico, among others are produced.

In 2013, the company acquired the rights to produce and commercialize Grupo Modelo’s brands exclusively in the United States.

At international level, beer is relevant not only for its taste, tradition and the link created between different people, but also for its economic impact and the value chains around the industry.




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