Cozumel wants to position itself as a world-class wedding destination
About 30 representatives of wedding organizing companies that belong to the International Association of Destination Wedding Professionals (IADWP) are visiting the island of Cozumel, on a familiarization trip hosted by CPTQ staff.
Pablo Alfonso Aguilar Torres, promotion manager of the Tourism Promotion Council of Quintana Roo, explained that the Love Mexico Riviera Maya event was used to invite tour operators to know the potential of the destination in this market niche. Cozumel has been trying to position itself in the wedding tourism segment for several years.
Isla Cozumel Hotel Association considers the months of April and May of each year as the most important for weddings, due to the promotion made by the lodging centers, but their representatives could not provide figures.
Pablo Aguilar explained that the arrival of these representatives of wedding organizing agencies is part of the promotion actions for Cozumel.
During the Tourist Tianguis in Mazatlan, Sinaloa, in April of this year, IADWP representatives who have a representative office in Mérida, Yucatán were contacted.
(Photo: SIPSE)
There, a Post FAM Tour of the Love Mexico Riviera Maya Event was arranged, bringing together the most important professionals in the romance industry, getting three online conferences and sending information to the members of the IADWP, Aguilar Torres revealed.
“We are looking for a strategic alliance with the IADWP, which has given a very wide exposure of our destination with the intention of including us in the events throughout next year and they all agree that Cozumel has everything to be a perfect destination for wedding tourism, “he said.
Pedro Hermosillo Torres, Director of Tourism of the City of Cozumel, made the agents a presentation on Wednesday night highlighting the potential of Cozumel as a wedding destination, he spoke about the existence of the Chapel of El Cedral, the Chapel of the First Mass and that in pre-Columbian times the island was the sanctuary of the Maya Goddess Ixchel, related to fertility. The sites they visited were the Stela Maris Chapel, Hotel Secrets, My Beach, the Island of the Passion and the iconic Cielo, north of the island.
RMT Newsroom with information from SIPSE
