Published On: Wed, Feb 20th, 2019

Cancun could recover the North American market during “Spring Break”

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“The perception of safety in the tourist zone of Cancun represents the main challenge for the sector in search of recovering the growth levels of the North American market”, said Julián Balbuena Alonso, general director of the agency Best Day.

He argued that the spring break season, which will begin in a few weeks, may be the best time to send the message to the world that violence is far from the tourist spots, but that the authorities and especially the population are collaborating in this effort to improve the safety of visitors.

Cancun, and the Riviera Maya tourist corridor are preparing to attend a new season of “spring break” that has been one of the most important seasons for the destination since 1989. Back then, it represented a good alternative to capture US tourism after the impact of hurricane “Gilberto” in 1988. But in time, “spring break” in Cancun became a must for college students on the East Coast of the United States.

Julián Balbuena Alonso Best Day Mexico CEO said that the number of American tourism coming to Cancun has declined in recent months (Photo: Reportur)

“In its best seasons, the destination received up to 25 thousand “spring breakers” from the United States and Canada, travelers between 18 and 25 years of age, but the opening of new destinations, “diverted” the influx and for the last five years, the average has fluctuated between 15 and 20 thousand. In fact, that is approximately the figure expected for this year’s “spring break”, explained Francisco López Reyes, director of Tourism of Benito Juárez.


The official recalled that in the hotel zone there are hotels focused on this type of tourists, where the thematic packages are already included in the packages they offer.

Best Day CEO Julián Balbuena Alonso mentioned that the “spring breakers” will contribute to equalize the occupation figures in Cancun for the first quarter of the year. Hotel occupancies stats were reported seven percentage points below those of the same period during 2018 in Cancun and around three percentage points in the Riviera Maya.

“It is a sensitive downturn, particularly in Cancun ” he explained.

However, Balbuena Alonso pointed out that the trend is upward right now, and that travel service providers and tour operators are confident that statistics can be reversed as long as the perception of insecurity and the situation with the sargassum in the coasts of Quintana Roo are properly managed.


RMT Newsroom with information from



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